CITD Launch Second Supply Chain and Logistics Apprenticeship Program Cohort

Last December 2018, the first module of the Supply Chain and Logistics Apprenticeship Program (SCLAP) for Cargo and Freight Agent at Southwestern College concluded with the participation of eight apprentices. Apprentices from Casas International Brokerage, Inc. and Grupo- Logistics/Calexico Forwarding Inc. of California participating in the program. The second module started in January 2019 with Introduction to Business Logistics Management course at Southwestern College’s Higher Education Center in Otay Mesa. The course instructor is Professor Bernardo Andrade, MBA, a long-term instructor of the Southwestern College International Logistics and Transportation Program and a Senior Logistics Manager at Dr. Bronner’s a top-selling brand of natural soaps in North America.

This second cohort of Supply Chain and Logistics Apprenticeship Program (SCLAP) includes 11 apprentices who are working full-time and attending classes three times a week in a hybrid format. Through the On-the-Job Training (OJT), apprentices learn competencies associated with the Cargo and Freight Agent occupation, which has different titles in the industry including Cargo Agent, Documentation Clerk, Freight Broker, Logistics Coordinator, and others. Employers with apprentices participating in the program include CASAS International Brokerage,  Grupo Logistics, local customs brokers and freight forwarders with offices in Otay Mesa, Ruffo de Alba Forwarders, LP, Otay Logistics, Inc and VA San Diego Healthcare System.

The San Diego CITD developed the apprenticeship program through a grant awarded by the California Community College’s California Apprenticeship Initiative – New and Innovative Grant Program. The CITD collaborated with local employers in logistics and international trade to develop the program standards, which were approved by the State of California’s Division of Industrial Relations’ Department of Apprenticeship Standards (DAS). Recruitment of apprentices and employers for the program is ongoing. For additional information about SCLAP, visit

Growing Your International Sales On-Line

“Growing Your International Sales Online” workshop was presented on November 29, 2018. The main focus of the workshop was to address the importance of why to grow your sales, brand, and business internationally. It is estimated that the global online retail market (not including B2B) will be a $4 trillion dollar market in 2020, with 50%, or $2 trillion of the market in China. The workshop offered assistance in developing a platform to position your company to keep pace with your online international presence. Opportunities to learn how to leverage your online presence to increase your brand awareness, visibility, and sales in your international target markets were presented, including the importance of localized websites, social media, and the California State Trade Expansion Program. California announced exciting grant programs, to support online marketing. The CITD teamed up with IBT Online to educate small businesses on how to help your international prospects, customers and business partners find you, understand your company, and do business with you by giving them an online local user experience in their language(s) and market(s). The following topics were introduced:

  • reach new markets
  • be found and understood in target markets
  • generate leads & grow your international sales
  • B2C consumer influence, opinion, leadership, and engagement
  • grow your brand awareness, credibility, and trust
  • own and control your online presence
  • measure and manage your online success

Cross-Border Trade Supply Chain Forum “Trade for Growth”

The “Cross-Border Trade Supply Chain Forum with the theme of “Trade for Growth”, brought the Supply Chain Management Professionals community together to discuss the importance of the cross-border trade supply chains on November 27, 2018. The panelist included:  Peter Choi, Chosen Foods; Charlie Redden, Taylor Guitars; Rene Vizcarra, FedEx Trade Networks; Aron Davidson, U.S. Commercial Service; Eduardo Acosta, R.L. Jones / Otay Chamber of Commerce / MEXPORT; and were moderated by Joel Sutherland, Managing Director of the Supply Chain Management Institute, at the University of San Diego. The Forum was the bi-annual collaborative event presented by CSCMP, APICS, and ISM.   The panel discussion concentrated on the success and modernization of cross-border trade with Mexico.  The Forum took place at SDSU Parma Payne Goodall Alumni Center and was sponsored by CSCMP, APICS, ISM and SDSU Center for International Business Education & Research.

Global Trade Update: USMCA, NAFTA 2.0, 232 and 301 Duties

The Otay Mesa Chamber of Commerce with the support of the San Diego CITD presented a seminar and webinar last November about how the proposed United States-Mexico-Canada Agreement (USMCA) and Section 232 (Steel and Aluminum) and 301 (Chinese Imports) duties will impact international companies’ operations. Presenter Steve Zisser, Esq, from Zisser Customs Law Group covered the following topics: What realistic mechanisms are there to deal with our new world of duties; Mexico “NAFTA” products may be subject to Chinese 301 duties; New USMCA rules of origin and automotive; New certificate of origin requirements; Strategies to prevent and avoid additional duties; Impact on other FTAs; and USMCA expiration.

U.S. Secretary of Commerce Attends Release of TPP Study in San Diego

Key points concluded by the study as included in its Executive Summary
Key points concluded by the study as included in its Executive Summary

U.S. Secretary of Commerce, Penny Pritzker, attended the release of the UC San Diego study about the Trans-Pacific Partnership (TPP) and its impact on San Diego. The study was produced by the San Diego World Trade Center. The event took place at Qualcomm on August 3, 2016. TPP is intended to eliminate tariffs, establish high-standard trade rules and ensure strong environmental and labor standards and protect intellectual property in twelve Pacific Rim countries. TPP faces strong challenges in Congress to pass. The study points out how TPP can benefit some regions more than others and San Diego’s innovation industries are positioned to greatly benefit from it.