The San Diego CITD, in collaboration with the Port of Los Angeles, Port of San Diego, U.S. Small Business Administration San Diego District Office, U.S. Commercial Service, San Diego & Imperial District Export Council, and the World Trade Center San Diego, hosted the 6th and final workshop in a series of workshops called, Export University, geared toward helping small and medium-sized companies optimize their export potential and grow globally. This session of the series, titled “Export Sales Techniques/Port & Airport Services” was held on August 16th at the Mission Valley Campus of Point Loma Nazarene University and provided participants with information on how to work with foreign distributors and the various services available to exporters through regional sea and air ports.
After brief welcome remarks by San Diego CITD Director, Victor Castillo, and Cynthia Harris, Economic Development Specialist with the San Diego District Office of the SBA, the workshop began with a presentation by Jim MacLellan, Director of Trade Development for the Port of Los Angeles, who provided a detailed overview of an export sales agreement and considerations when determining export pricing. Mr. MacLellan also talked about the market trends he sees as Director of Trade Development for the Port of Los Angeles, including top markets for goods passing through the L.A. Customs District. Miguel Reyes, Manager of Maritime Trade Development for the Port of San Diego, followed up with an overview of the Port’s maritime operations, including a planned modernization of a portion of the Port’s facilities to expand its capabilities. When products need to get to foreign customers faster than ocean freight, exporters can choose to transport their cargo via air freight. To that end, Eric Podnieks, Program Manager with the San Diego Regional Airport Authority, talked about how the Airport works with air carriers, such as UPS and FEDEX, to facilitate air export services.
During each of the sessions of the Export University series, participants were provided with an export business plan template and offered assistance with developing their plan as well as an opportunity to present it during the last session. KG Golly of Bokosso Export, who participated in most of the Export University sessions, volunteered to present his export business plan—which entails exporting vehicles and vehicle parts to Africa—to his fellow workshop participants and the invited speakers, who provided constructive feedback.