The San Diego CITD, in collaboration with the Port of Los AngelesPort of San DiegoU.S. Small Business Administration San Diego District OfficeU.S. Commercial ServiceSan Diego & Imperial District Export Council, and the World Trade Center San Diego, hosted the 4th in a series of workshops called, Export University, geared toward helping small and medium-sized companies optimize their export potential and grow globally. This session of the series, titled “Logistics and Shipping Documents” was held on June 21st at the Mission Valley Campus of Point Loma Nazarene University and provided participants with information on how to get their products to global customers in a cost-effective and efficient way.

After brief welcome remarks by San Diego CITD Director, Victor Castillo, and Cynthia Harris, Economic Development Specialist with the San Diego District Office of the SBA, the workshop began with a presentation by Brenda Rensfield, Director of International with WorldTrans Services, Inc., who provided an overview of the role of freight forwarders, negotiating freight rates, and typical export documentation needed when shipping internationally. Allen Vigil, Director of Business Development for Grupo Logistics, followed up with an overview of export packaging and labeling requirements, as well as other considerations including potential hazards and selecting the right type of carrier based on the products being shipped. The workshop program concluded with a presentation by Yvonne Delacruz, Trade Supervisor & ACE Ambassador with the U.S. Customs and Border Protection’s (CBP) San Diego Field Office, who talked about how the CBP’s operations personnel and systems help to facilitate trade.

Remaining workshops in the series will cover topics including:

During the last session in the series, participants will have the opportunity to discuss their export plan with a panel of trade professionals. Additionally, those who attend at least three of the sessions will be given a certificate of participation. For additional information on the Export University workshop series, go to